Product leader building hardware and software products people actually use.
I work at the intersection of physical devices and digital experience — shaping consumer tech and AI-driven products from first sketch to shelf, informed by an entrepreneur's instinct for what people will actually pay for.
About
I build products where the software has to work in concert with something physical — a device, a piece of infrastructure someone actually holds or lives with. That's a harder problem than pure software, and I've spent my career choosing to work on it anyway.
Across consumer hardware and AI-native experiences, my job is the same: turn ambiguous ideas into things people rely on, and build the case, the roadmap, and the team required to ship them. I've done this inside large organizations and from scratch as a founder — I've started businesses, built them up, and sold them. That instinct for what's worth building never really turns off.
Outside of product work, I fly. I'm a licensed pilot and sit on the board of a couple of aviation businesses — a different kind of systems thinking, but the same appetite for precision.
Where I've built
Skills
Product Strategy & 0-to-1
Taking a product from an open question to a shipped, defensible category position.
Hardware + Software Integration
Coordinating physical device constraints with software and firmware roadmaps.
Consumer Tech & IoT
Deep experience in connected devices — home, access, and everyday smart products.
AI / ML Product Development
Scoping and shipping AI-driven features and experiences that hold up outside a demo.
Go-to-Market & Positioning
Turning a technical product into a clear story for the customer who has to choose it.
Cross-Functional Leadership
Running distributed engineering, design, and business teams toward one roadmap.
Research
Grounding roadmaps in real user and market research rather than assumption.
Beyond the desk
Licensed pilot
Flying is where precision and judgment meet — no room for approximation. I hold a pilot's license, fly for the love of it, and sit on the board of a couple of aviation businesses.
Building & selling businesses
Before and alongside product roles, I've built businesses from the ground up and taken them through to a sale. I'm always tinkering on the next product or company, whether or not it has a name yet.